Coffee, Beer & The F*** You Economy | Hypenotic

Posted on Aug 18, 2012 | 0 comments

Yes the title is a little salty but you have to know my colleague Barry Martin. He has very succinctly and rather directly summed up what you’re losing when you choose cheap over your values.

But I’m not a snob. I’m discerning. The difference is that I’m conscious of the value of what I’m paying for. And while chain coffee and commercial beer might boast a lower price tag, they’re still ripping me off. It’s like a mandate. They’re in the business of figuring out how to create margins anywhere they can, as long as the customers will still buy it and their risk assessments say they can handle it.

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