Yes, I like math. Always have. Please don’t hate me. This book explores the different ways that the massive amounts of data that we as individuals are generating are being analyzed by various entities from marketers to politicos. It’s a very readable peek into the world of math geeks. If you’re not aware of this accumulation of data on you, you might find it a scarier read than Shake Hands with the Devil. While Rwanda was on a distant continent, this book reveals a manipulation of your world that is happening right here, right now and will change your world.